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The Magic of Content E-commerce: How Fast Thinking and Sensory Triggers Drive Impulse Buying
Jun 3, 2024
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As internet technology rapidly evolves and consumer demands change, a new e-commerce model called "content e-commerce" is emerging, leading a new wave of "e-commerce revolution." This series of reports aims to provide readers with an in-depth understanding of content e-commerce, its development trends, characteristics, current operational models, and legal issues. Content e-commerce combines creative content with e-commerce transactions, enhancing consumer purchasing desire and loyalty. It has gone through four stages: initial phase (2012-2015), growth phase (2016-2018), explosion phase (2019-2020), and rapid development phase (2021-present).
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